October 17, 2016

Cumulus Media and Westwood One have examined frequently heard beliefs about consumer media habits, turning to research leaders Nielsen, Edison Research and The Advertising Research Foundation for the facts. In a new blog post, "7 Things Brands Have Completely Wrong Abo...

September 28, 2016

When it comes to media, there’s a classification system coined several decades back which still holds true today: There’s the “hot” medium, and there’s the “cool” medium. Consumers of “hot”media just sit back and count on the distributor to hand-feed them whatever is s...

November 9, 2015


There are plenty of reasons to not advertise. Here are some of our "favorite" excuses for not engaging in an effective, consistent marketing campaign. If you’ve ever found yourself using any of these excuses to avoid promoting your business, you’re missing out on the...

September 2, 2015


Radio is the top reach vehicle among Adults 18+, A18-34 and A35-49.

Among Adults 18+, Radio's weekly reach (93%), surpasses TV (87%), Smartphones (70%), Social Networks on Smartphones (61%), PCs (54%) and Smartphone video (37%).

Radio has a significant weekly reach adva...

August 27, 2015

Radio Works!


10 Good Reasons to Advertise
on the Radio...

If you’re going to advertise (and you should), it makes sense to spend your advertising money where you get the most results... Radio! Here are ten reasons why radio is your best choice (courtesy of the Radio A...

August 26, 2015

We have the best radio stations in the state!



February 5, 2015

As automakers work to align their vehicle connectivity offerings with consumer wants and needs, one connected car expert says radio will retain a prominent position in the digital dashboard. The demographics of new vehicle purchasers are a big reason why. The fastest g...

January 7, 2015

Missoula Broadcasting is a locally owned, locally operated radio group. 



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