© 2015 by Missoula Broadcasting Company

Nielsen Q1 Total Audience Report

September 2, 2015

 

Radio is the top reach vehicle among Adults 18+, A18-34 and A35-49.

Among Adults 18+, Radio's weekly reach (93%), surpasses TV (87%), Smartphones (70%), Social Networks on Smartphones (61%), PCs (54%) and Smartphone video (37%).

Radio has a significant weekly reach advantage over television (93% to 76%) against Adults 18-34.

Among this same age group, Radio's number of days of weekly usage (5.0) is second to Smartphones (5.9), outpacing Television (4.7), Tablets (4.6)
and PCs (3.6).

They are also more frequent weekly users of radio versus television.

 

When it comes to media consumption, Radio has the most consistent number of minutes used weekly across all demos versus TV, PCs, Smartphones and Tablets. In addition, when it comes to Adults 18+, Black and Hispanic listeners spend more time with Radio versus the general market.

 

 

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