Local ownership.
Local conviction.

Missoula Broadcasting Company operates Trail 103.3, U104.5, 105.9 JACK FM and 102.9 ESPN MT from Missoula, Montana. We combine local radio, online listening, live sports video, local talk and podcasts.

Mount Sentinel above the Clark Fork River in Missoula

Our home
is your market.

We bring together Trail 103.3, U104.5, 105.9 JACK FM and 102.9 ESPN MT. Each brand has its own sound and programming. Together, they give Missoula a mix of music, personalities, sports and local conversations.

For businesses, that means a local team who can connect the creative with the placement. We can build a radio schedule, plan a streaming campaign, develop a promotion or identify a sponsorship around selected content.

The work is specific: a clear goal, a message worth hearing, the right platforms and a plan both sides understand.

What local means here

Connected to the work.
Connected to the place.

Decisions made in Missoula.

Local ownership puts station programming, campaign planning and community partnerships in the hands of the MBC team here. Bring us the business goal or local opportunity you want to discuss.

Music discovery. Montana sports.

The Listening Post brings artist interviews to Trail 103.3. Tootell & Nuanez and Nuanez Now bring Montana sports conversation to ESPN MT, alongside national ESPN programming.

Community participation.

Station interviews, nonprofit event promotion, live appearances and regional sports coverage connect our team with western Montana’s artists, organizers, fans and businesses.

Our stations