Music discovery.
Missoula character.
Trail 103.3103.3 FM · KDTR
Missoula,amplified.
We are Missoula’s locally owned radio and digital media company: four FM brands, online listening, live Montana sports video and podcasts.
Buying for a client? Visit our media buying desk
Here for your station?
Music discovery on The Trail. Current hits on The U. Familiar favorites on JACK. Montana sports on ESPN MT.
Stations, shows & listeningPlanning a media buy?
Compare station formats and coverage, review digital inventory, and send a brief with your flight, geography, demo and budget.
Agency & advertiser buying desk
Marketing solutions
More ways to
More ways to
move your business.
Start with your goal. We’ll build the right mix of stations, creative, frequency and digital placements to support it.
010203040506
Radio advertising
FM commercials on Trail, The U, JACK or ESPN MT, with the spot length, dayparts and flight stated in the schedule.
Streaming audio & banners
Audio commercials and clickable display banners in the Trail 103.3 and U104.5 online players.
Podcast & video sponsorships
ESPN MT game video, live Tootell & Nuanez, YouTube integrations and selected podcast episode sponsorships.
Sports partnerships
Spots and sponsorships around local sports talk, Griz hockey and lacrosse, and PaddleHeads play-by-play.
Promotions & live remotes
Giveaway sponsor tags, event schedules, live remotes and station promotion placements agreed before launch.
Creative & campaign planning
Commercial scripts, recorded audio, sponsor identification and a written plan for the selected placements.
Our stations
Four stations.
Four stations.
A whole lot of Missoula.
Different sounds. Different interests. Real connections with the community we call home.
Today’s hits.
Big energy.
U104.5104.5 FM · KKVU
Playing what
we want.
105.9 JACK FM105.9 FM · KYJK
Local voices.
Live sports.
102.9 ESPN MT102.9 FM · K275BS
Digital audience
Streaming audio.
Streaming audio.
Sports video.
Podcasts.
Trail and U104.5 streaming audio and player banners. ESPN MT live sports video, YouTube shows and podcast sponsorships. Here is the documented platform activity behind part of that offering.
78,224
ESPN MT YouTube views
Aug 21–Sep 17, 2026
1.6M+
ESPN MT Daily podcast downloads
All-time · as of Oct 14, 2026
604,948
Trail streaming ads served
Jan 1–Oct 12, 2026
Different metrics. Different reporting periods. These counts are not unique people or guaranteed campaign delivery.
Where Missoula
comes together.
From Griz hockey and PaddleHeads baseball to music discovery and local conversations, our brands show up for the moments people care about.
Explore sports & community
Local ownership. Local decisions.
Our home is your market.
We’re locally owned and operated in Missoula. The people running our stations also help shape your campaign—from the station choice and creative to the local program or event you want to support.
Get to know MBCYour next customer
is listening.
Tell us what you want to grow.
Let’s build a campaign around it.