Real activity.
Clearly stated.
Recorded Trail streaming deliveries and ESPN MT video and podcast activity, with the source window attached. Campaign impressions and audience activity are reported as separate measures.
The channel.
The count.
The reporting period.
| Platform & metric | Reported activity | Reporting period | What it describes |
|---|---|---|---|
| ESPN MT DailyPodcast downloads · all-time | 1,626,100 | All-time through October 14, 2026 | Cumulative feed downloads shown in Transistor. Includes repeat listening across episodes; not unique listeners or sponsor impressions. |
| ESPN MT YouTubeVideo views | 78,224 | Aug 21–Sep 17, 2026 | Views recorded across the channel in the 28-day period. |
| ESPN MT DailyPodcast downloads · calendar month | 23,588 | August 2026 | Downloads of the podcast feed during the calendar month. Included within the lifetime total above. |
| Trail 103.3 streamingAds served | 53,012 | Aug 21–Sep 17, 2026 | Station-wide ad deliveries in the common video snapshot period. |
| Trail 103.3 streamingAds served · year to date | 604,948 | Jan 1–Oct 12, 2026 | Station-wide ad deliveries across advertisers, subject to reconciliation. |
| Trail 103.3 streamingAds served · calendar month | 59,523 | September 2026 | The September slice of the year-to-date deliveries above. |
| Trail 103.3 streamingListening sessions | 394,738 | Jan 1–Oct 12, 2026 | Listening connections, including repeat connections from the same person. |
Reported activities across two documented channels
August 21–September 17, 2026
53,012 Trail streaming ads served
+ 78,224 ESPN MT YouTube views
A gross platform-activity sum for the same 28 days. It mixes ads served and video views; it is not a count of sponsor ad impressions or unique people. U104.5 audio and banner activity, separate ESPN MT live-video players and podcast downloads are outside this snapshot.
These metrics describe different types of activity. They are not added together as a count of people, do not measure a deduplicated audience, and do not guarantee available inventory or delivery for a future campaign. FM listenership is not included.
More context.
Better planning.
In the same YouTube reporting period, ESPN MT recorded 168,583 thumbnail impressions and 2,618 watch hours. Thumbnail impressions are displays of a video thumbnail, not delivered sponsor impressions.
ESPN MT Daily recorded 191,961 podcast downloads across the prior 12 complete months, September 2025 through August 2026. The monthly and 12-month counts are subsets of the feed’s lifetime activity; they are not added to its all-time total.
The October 13 Trail export reports 382,414 U.S. sessions and 12,324 international sessions through October 12: 96.9% of recorded sessions originated in the U.S. Country totals do not establish a state-by-state audience or unique listener reach.
Trail recorded an average of 57,019 ads served per month in July–September 2026. This is station-wide delivery across advertisers, not a reserved impression allotment for a future buyer.
Sources: ESPN MT Daily Transistor dashboard screenshot supplied October 14 for the all-time podcast count; MBC’s Digital Audience Opportunities — September 2026, prepared September 18; KDTR Streaming Advertiser Deck and Securenet KDTR export supplied October 13. Daily streaming rows end October 12. U104.5 audio/banner totals and separate ESPN MT hockey/lacrosse-player counts are not provided by these sources.
Your campaign.
Its own report.
We confirm the inventory, flight, creative and reporting before launch. A streaming audio ad, player banner, podcast placement and video sponsorship each have their own delivery and measurement.
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