Radio schedules.
Digital placements.
Local sponsorships.
Buy FM commercials across four MBC brands, Trail and U104.5 web-stream audio and banners, ESPN MT sports video, local live-show sponsorships and podcast placements.
Local decisions.
Local programs.
Work with the team here.
MBC is locally owned and operated in Missoula. Discuss your station mix, creative and local partnerships with the team that runs the stations and plans the placements.
Choose a specific program.
Trail music features, ESPN MT’s Tootell & Nuanez, and selected Griz hockey and lacrosse broadcasts offer distinct sponsorship settings. Your proposal identifies the program, placement and available dates.
Coordinate the channels.
Plan FM commercials, Trail and U104.5 streaming audio and banners, and ESPN MT video and podcasts with one local contact. Each placement has its own creative, flight and reporting measure.
More ways to
move your business.
Start with your goal. We’ll build the right mix of stations, creative, frequency and digital placements to support it.
Radio advertising
FM commercials on Trail, The U, JACK or ESPN MT, with the spot length, dayparts and flight stated in the schedule.
Streaming audio & banners
Audio commercials and clickable display banners in the Trail 103.3 and U104.5 online players.
Podcast & video sponsorships
ESPN MT game video, live Tootell & Nuanez, YouTube integrations and selected podcast episode sponsorships.
Sports partnerships
Spots and sponsorships around local sports talk, Griz hockey and lacrosse, and PaddleHeads play-by-play.
Promotions & live remotes
Giveaway sponsor tags, event schedules, live remotes and station promotion placements agreed before launch.
Creative & campaign planning
Commercial scripts, recorded audio, sponsor identification and a written plan for the selected placements.
A clear plan.
From first conversation to final report.
Start with the business.
Tell us what you want to grow, who you want to reach and what you can invest. We recommend the station and platform mix around that goal.
Make every piece fit.
Approve the message, creative, placement schedule and flight. Your proposal spells out the inventory, production and talent costs.
Know what ran.
Review the agreed broadcast schedule and applicable digital delivery reporting. Use what you learn to plan the next flight.
Streaming audio.
Sports video.
Podcasts.
Trail and U104.5 streaming audio and player banners. ESPN MT live sports video, YouTube shows and podcast sponsorships. Here is the documented platform activity behind part of that offering.
ESPN MT YouTube views
Aug 21–Sep 17, 2026
ESPN MT Daily podcast downloads
All-time · as of Oct 14, 2026
Trail streaming ads served
Jan 1–Oct 12, 2026
Different metrics. Different reporting periods. These counts are not unique people or guaranteed campaign delivery.
Let’s make the
plan clear.
How much does an MBC campaign cost?
Pricing depends on the station, schedule, commercial length, sponsorship, creative and digital placements. Tell us your objective and budget, and we will return a written proposal with the investment and deliverables clearly stated.
Can I advertise on more than one station?
Yes. We can plan a campaign across selected MBC stations when their programming environments fit your customers and goals. We explain the role of each station rather than simply combining unrelated audiences into one reach claim.
Can you help write and produce my commercial?
Yes. We can help develop the message and produce creative for the selected placements. Production requirements, talent involvement and any fees are confirmed in your proposal before work starts.
What will my campaign report show?
We agree on reporting before launch. Digital reporting can include campaign delivery and available impression, click, view or download activity, depending on the platform and placement. Business outcomes such as inquiries and sales require an agreed response method and your business data.
Do the digital audience figures include FM listeners?
No. The figures shown on this site describe selected digital activity in the stated reporting periods. They do not include an estimate of FM listeners and are not a combined count of unique people.
Your next customer
is listening.
Tell us what you want to grow.
Let’s build a campaign around it.