Streaming audio.
Live video.
Local content.
Buy Trail 103.3 and U104.5 web-stream audio and banners, video spots in ESPN MT Griz hockey and lacrosse broadcasts, and sponsorships around live Tootell & Nuanez, YouTube and sports podcasts.
What you can buy.
Where it runs.
Trail 103.3 and U104.5 carry streaming audio and player banners. ESPN MT carries our sports video, YouTube integrations and sports podcasts. Your proposal names the platform, format, flight and reporting measure.
| Placement | Distribution | Buyable unit | Delivery & reporting |
|---|---|---|---|
| Trail web-stream audio | Trail 103.3 website player | Produced audio commercial; proposed :30 unit | Campaign audio delivery and available engagement report. |
| U104.5 web-stream audio | The U website player | Audio commercial in the agreed stream placement | Campaign delivery from the booked player/audio campaign. |
| Web-player banners | Trail 103.3 + U104.5 players | Display banner, destination URL and flight | Banner impressions and clicks, reported separately from audio. |
| Griz hockey & lacrosse video | Selected ESPN MT game broadcasts and agreed simulcasts | Video spots in the broadcast, sponsor slates and segments | Spot/placement log plus stream analytics; ad-exposure basis stated in the order. |
| Tootell & Nuanez live | Weekdays 8–10 a.m. MT · FM, YouTube + ESPN MT app | Show sponsorship, audio/video spots and agreed host integrations | Placement log, selected show/video activity and agreed sponsor deliverables. |
| ESPN MT YouTube | MBC’s owned local shows and selected game videos | Integrated sponsor mentions, slates, segments and description links | Selected video analytics and documented sponsor placements. |
| Sports podcasts | ESPN MT Daily · Tootell & Nuanez + Nuanez Now episodes | Selected show/episode sponsorships and produced or host-read audio | Episode/feed downloads and confirmed placements, each with its reporting window. |
These are locally sold placements in MBC content and players. YouTube integrations are specified in selected MBC videos; ESPN national-network inventory and Google-served YouTube ads are separate products.
Games live.
The conversation daily.
Tootell & Nuanez: Ryan Tootell and Colter Nuanez, weekdays 8–10 a.m. Mountain, on FM, YouTube and the ESPN MT app.
Griz hockey and lacrosse: selected game broadcasts with video spots and sponsorship positions defined before the flight.
ESPN MT Daily: an on-demand feed carrying Tootell & Nuanez and Nuanez Now episodes. Sponsorships identify the actual programs and episodes included.
Delivery scale.
With the measures attached.
Reported activities across two documented channels
August 21–September 17, 2026
53,012 Trail streaming ads served
+ 78,224 ESPN MT YouTube views
A gross platform-activity sum for the same 28 days. It mixes ads served and video views; it is not a count of sponsor ad impressions or unique people. U104.5 audio and banner activity, separate ESPN MT live-video players and podcast downloads are outside this snapshot.
Trail streaming ads served
January 1–October 12, 2026
Trail ads served in September
September 1–30, 2026
ESPN MT Daily podcast downloads
All-time · as of October 14, 2026
Trail figures are station-wide ad deliveries across advertisers, subject to reconciliation. The podcast total is cumulative feed downloads from the October 14 Transistor dashboard and can include repeat listeners. It is not monthly activity or sponsor impressions. The latest approved sources do not supply U104.5 audio/banner totals or separate ESPN MT hockey/lacrosse-player totals; a full-network impression forecast is built from current availability and the booked units.
Metric definitions & source periodsOne campaign.
A channel-by-channel recap.
Before launch, the insertion order names the player or show, creative, dates, booked units, budget and counting method. Audio ads, banners and spots embedded in a live production have different delivery paths.
After the flight, combine compatible advertiser-impression counts into a gross campaign total and show the channel allocation. Keep spot logs, YouTube views, podcast downloads and thumbnail impressions in their own labelled measures. A simulcast may reach the same person through more than one path.
For game and show sponsorships, define the spot count or sponsorship deliverables first. Use selected content analytics to describe the audience activity alongside those placements.
A practical
four-week flight.
20,000 planned campaign impressions
One :30 streaming audio commercial
$20 CPM · net to station
Four weeks = 28 days
The October 13 Trail proposal includes basic recorded production and a campaign completion report. Agency commission is not included; credit card payments add 3%. Placement, eligible listening paths, impression counting and inventory are confirmed in the written order.
Request this Trail flight